Hear this word and you think of online experiences, but there are great possibilities for taking this into the physical world. Watch the video and think what it would be like if you saw this in a restaurant while you were waiting for your coffee order. You’d certainly look up from your phone screen.

The wall of mirrors in this video makes me think of the flip sign boards that have retro popularity (24th St. Station, Philly, TWA Hotel @ JFK, etc.) We love them because they move. For hundreds of years, we’ve loved fountains with moving water as well. The new “interactive” is physical.