The question in this country: will climbing take off? And what are the demographics of that appeal? We have one climbing gym here on Bainbridge Island, population 24,000, but our demographics are quite upscale.

https://www.bloomberg.com/news/articles/2023-04-10/seoul-theater-chain-cj-cgv-pivots-to-bouldering-to-lure-young-koreans?srnd=citylab