This article talks about fusing business recruitment and tourism to draw new residents, especially with cash bonuses. As if a talented person would move to a nowhere city for a 1% boost in their ten-year income.

Great places draw people because they have done a great job meeting the everyday needs of their existing residents and businesses. In San Francisco, that great magnet for tourists and talent, the things that now define that city started as interesting or beautiful improvements in day-to-day life: cable cars to replace manure-producing horses, the Golden Gate Bridge to make the commute to Marin easier, and Lombard St. (the “crookedest street in the world”) to slow traffic on a steep street. Make it good for those who are there now and others will follow.