Rod is a real estate strategist specializing in urban and economic revitalization. He has decades of experience advising cities, universities, and other institutions and investors on how to use their real estate to achieve their most important goals. Rod has particular expertise in town centers, innovation districts, and next-generation work districts.
How I Work
Bold Ideas, Remarkable Results.
Rod’s clients are organizational leaders eager to make change by transforming their settings. He has worked with visionaries like Microsoft co-founder Paul Allen; Bob Williams, the founder of Whistler Mountain; and Mark Friedman, the Sacramento developer who sparked a renaissance of urban living there.
Rod is an MBA, not a planner, and while other consultants provide studies and statistics that leave you asking, “So what?”, Rod provides business strategy that guides immediate action. You get a detailed profile of your target customers and their needs, how to position your project against competitors, the key features to program in, and who to partner with.
You also get speed, vision, and practical recommendations backed by years of experience making real projects work. Rod’s ability to connect the dots between business and social trends will position you for where the world is going, not where it’s been.
Success Stories
Rod’s strategy has transformed old factories, tired main streets, and failing malls, bringing new business and activity to places that others had given up on. While other firms brag about the number of studies they’ve done, Rod has produced more than a billion dollars of results on the ground in places as diverse as Vancouver, Chapel Hill, and Sarasota. Here are three examples he transformed and revitalized places:
San Leandro, California
Breathing New Life Into An Industrial City
Once a thriving Bay Area industrial center, San Leandro had fallen into a slump, losing companies left and right. What disheartened civic leaders failed to grasp was that the city—even in its darkest days—still possessed the seeds of greatness. I knocked on doors and made discoveries. When I showed the City Council logos of 50 innovative local companies operating under the radar, a collective “We’ve still got it!” jolt of energy ran through the room. City staff used my slogan and strategy, “We Make Things” to fill more than 300,000 square feet in an old Dodge plant and Kellogg cereal factory—with companies brewing beer and designing high-tech products. Today, San Leandro is stealing life science startups from Berkeley.
‘We Make Things’ is the strategy and slogan that inspired a rebirth of innovation and investment in our community. And it flowed directly from Rod’s expert guidance and deep understanding of our needs and challenges.
Kenmore, Washington
A New “Town Green”
Newly incorporated Kenmore had been struggling for more than a decade to create an identifiable town center and welcoming place for residents to gather. After talking with dozens of brokers, developers, and residents, I collaborated with City Manager Rob Karlinsey to reimagine an old shopping center site. We took the project to market, drew 12 enthusiastic bidders, and within five years developers had completed $100 million in new apartments, offices, and medical and restaurant space. Meantime the city used sale proceeds to build a park and indoor winter garden with a coffee shop, fireplace, and meeting rooms that draws residents year-round.
The buzz around here is that we need another fix of Rod Stevens’s talent and expertise. It’s true. Rod helped energize our community and we’re looking forward to much more collaboration ahead.
Chapel Hill, North Carolina
Industry Climbs the Hill
For 60 years, this college town in the Research Triangle sat by quietly while the jobs grew up elsewhere. I worked with leaders from town and gown on a strategy to bring the “skunkworks” of major companies downtown and within easy walking distance of UNC. The University’s tech incubator now anchors a newly-renovated office tower, the Town of Chapel Hill will soon finish a $50 million parking garage, and developers backed by international investors are seeking to build 300,000 square feet of lab space.
Rod created a realistic business plan that clearly shows what we need to do in 6 months, 12 months, and so on to keep our momentum going. He’s got a genuine knack for diagnosing problems and proposing smart, workable solutions.
Let’s Connect
Working Together
Development can be complex and confusing, and a talented, hardworking guide can make all the difference. For nearly 40 years, I have worked with private investors and board room-level decision makers on the strategic use of their real estate. I know how to lead clients through both decision-making and execution. You probably have a lot more options for your property than you realize. Call today to discuss your goals and effective ways of moving forward.
